Three legendary culture-setters come together live at Masters of Scale Summit. In the first episode from this sold-out event, Angela Ahrendts, Dara Khosrowshahi, and Eric Schmidt reveal how they’ve built and rebuilt great cultures at Apple, Uber, Google and more. With host Bob Safian, they deliver surprising stories, counterintuitive anti-lessons, and live-show energy from the stage of San Francisco’s Presidio Theatre.

BOB SAFIAN: Hi everyone, it’s Bob Safian, former editor of Fast Company, founder of the Flux Group and host of Masters of Scale Rapid …

Rapid Response with Bob Safian: How do you re-skill a 65,000-strong workforce to prepare for the AI revolution? PwC recently invested $1 billion into AI, hoping to unleash never-before-seen potential for employees and clients. US chief Tim Ryan explains why and how the money will be spent, plus shares what he’s advising fellow CEOs about which industries are most poised for change from AI and how leaders everywhere can address both opportunities and anxieties around AI.

Your company’s culture is the bedrock of everything you do. So you can’t afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team.

This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures.

In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested.

Navigate today’s uncertain climate with a steadfast resolve. Recorded live at the Masters of Scale Summit in San Francisco, former Merck CEO Ken Frazier and Upwork CEO Hayden Brown talk with host Bob Safian about how leaders should trust their values when faced with social, political, and economic challenges. Brown shares how leading through the chaos of the pandemic brought new opportunities to increase diversity and productivity. Frazier details Merck’s reactionary strategy to the Russian invasion of Ukraine and offers clear advice to socially conscious leaders.

In part 2 of this episode with veteran founders and investors Mitch Kapor & Dr. Freada Kapor Klein, we get into the data of building human-centered cultures. In part one, we heard how Mitch and Freada went all-in on investing their values, committing 100% of new investments in “gap-closing” companies that aim to improve society, even as they aim for scale and liquidity as well. Now, Mitch and Freada can share how that’s played out in practice, with both positive examples … and some negative ones as well. (Yes, they were early investors in Uber!)

Rapid Response with Bob Safian: Should you begin incorporating AI now or wait to see how it shakes-out for early adopters? AI pioneer Rana el Kaliouby urges business leaders to embrace their exploration mindset in order to accelerate faster. El Kaliouby takes us inside her own AI shop, Smart Eye, where she serves as deputy CEO, to share their process for adapting to the latest technology. An expert on emotional AI and its ethical boundaries, El Kaliouby argues that to succeed in the AI era, we need to focus on what makes us human. She offers key lessons about AI’s role on your core product and functions as well as the risks of overreaching.

Can you build with conscience and still succeed? Mitch Kapor & Dr. Freada Kapor Klein certainly think so. As tech industry veteran founders and investors, Mitch and Freada have long embraced non-traditional metrics that put humans at the center. Mitch co-founded Lotus, the 1980s software giant, and hired Freada to help make the company “the most progressive employer in the U.S.” And years later, their early-stage VC firm, Kapor Capital, aligns their portfolio with their values, investing in companies that close gaps in access and opportunity. Human-centered metrics don’t just improve cultures — they improve the bottom line.

Rapid Response with Bob Safian: Can you truly take advantage of AI before speaking its language? Microsoft’s VP of Design and AI, Dr. John Maeda discusses AI’s common misconceptions and its misunderstood opportunities. A veteran of AI development, John shares valuable insights for entrepreneurs about how to engage with the new technology — from overcoming trepidation to making AI work harder for you — and AI’s potential to help leaders make better decisions.

With guest host Angela Ahrendts (Burberry, Apple). To innovate, you need to build an instinct to smash through barriers — especially the ones that terrify you. Music industry legend Jimmy Iovine has done this throughout his career working with legendary artists like John Lennon, Bruce Springsteen, and Dr. Dre, working in innovative tech like Beats Electronics and Apple Music, as well as in his groundbreaking work educating the next generation of creatives.

In the final installment of this two part series, we learn how fear is the tailwind that Jimmy has harnessed to break down barriers and drive creative breakthroughs.

With guest host Angela Ahrendts (Burberry, Apple). To innovate, you need to build an instinct to smash through barriers — especially the ones that terrify you. Music industry legend Jimmy Iovine has done this throughout his career working with legendary artists like John Lennon, Bruce Springsteen, and Dr. Dre, working in innovative tech like Beats Electronics and Apple Music, as well as in his groundbreaking work educating the next generation of creatives.

In part one of this two-part episode, we learn how fear is the tailwind that Jimmy has harnessed to break down barriers and drive creative breakthroughs.

To change the status quo, we need to lean into whatever advantages we have. Princess Reema bint Bandar Al Saud of Saudi Arabia has privileges that many do not: She is a member of the royal family and Saudi Arabia’s Ambassador to the United States. But she is also a woman in a traditional culture who has encountered many obstacles — as an entrepreneur, a CEO, and in government. Princess Reema has deftly maneuvered to help expand women’s rights in Saudi Arabia, in ways few predicted. Recorded live at the Masters of Scale Summit in San Francisco, Princess Reema talks with host Bob Safian about how anyone can use their advantages to push the boundary of what’s possible.