For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.

If you’re a leader right now navigating the global pandemic, supply chain disruptions, and your own mental list of what’s keeping you up at night, the issue of burnout is probably on your mind. You can’t shield your team from all stress, but you can find effective ways of supporting your employees through it. This episode highlights the best conversations we’ve had recently about stopping burnout in your organization, before it takes hold.

Featuring BetterUp’s Alexi Robichaux, Upwork’s Hayden Brown, Merck’s Ken Frazier, Chobani’s Hamdi Ulukaya, director J.J. Abrams, Girls Who Code’s Reshma Saujani, BW4BL’s Tokunbo Koiki, and FuelFinance’s Alyona Mysko.

Deep into the pandemic, Marriott’s CEO Arne Sorenson, unexpectedly passed away. His successor, Stephanie Linnartz, draws on an unrelenting entrepreneurial spirit to help bring Marriott back from pandemic lows — and honor Sorenson’s legacy.

Shift your mindset. Tighten your focus. Map your future. In this special episode, Reid Hoffman presents a five-step playbook for post-crisis success. Moving from chaos to calm requires a revised agenda, whether the pandemic crushed your business or boosted it. Peace-time strategies need to be just as sharp as wartime strategies.

This special episode of Masters of Scale is full of lessons learned from the often devastating, sometimes inspiring year of 2020. Some of our guests share stories about doing everything right – and still ending up in crisis. Others are about overcoming the odds with grit, heart, and compassion.

You might not know Trevor McFedries yet, but if you’re on Instagram, you’ve probably met Miquela. She has millions of followers, hit singles and lucrative contracts with brands. But she’s not actually real. Miquela’s the creation of Trevor’s stealthy creative media studio Brud, and the delicate balance they strike between artificial and authentic is a master class for any scaling company. In this first-ever in-depth interview with Trevor, he shares his bold plan to create celebrity at massive, multilingual scale; his advice for entrepreneurs of color as they fundraise; and his guidance for anyone connecting at scale: That once you build that connection with your audience, they don’t care HOW you made it. All they care about is how it makes them feel. Cameo: Alison Darcy (Woebot).

The Apple logo. The iconic Burberry check. These images inspire loyalty of customers and employees alike. But it takes more than a beloved brand to power a company and motivate a team. No one knows this better than Angela Ahrendts, former SVP of retail at Apple, and the former CEO of Burberry. Angela has spent most of her career learning how to imbue those brands with meaning — and support them with down-to-earth, everyday, human connection. Why? Because to unite a team — especially one that’s large, global and dispersed — you need to turn them into mission-driven families.

What if your idea is so radical that people have trouble grasping what it is – or even believing it won’t harm them? Every founder believes their product is revolutionary – and the more revolutionary their product, the more reassuring they’ll need to be to get consumers on board. No one knows this better than Wences Casares, the trailblazing entrepreneur credited with bringing crypto to Silicon Valley (and convincing Reid himself). With his unicorn startup Xapo, a Bitcoin wallet, Wences aims to reassure the masses that Bitcoin isn’t as different – or as dangerous – as they may think.

Building a company to scale requires a delicate balance of macro and micro – and knowing where to focus. Josh Silverman has perfected the skill over decades of experience at multiple companies and three CEO roles, at Evite, Skype, and most recently, Etsy. Josh has learned that success isn’t just about zooming in on the details OR taking the long view but about knowing exactly WHEN to switch between these perspectives. Cameo appearances: Scott Suko (Domino expert); Nik Money (professor at Miami University).

How did Bill Gates scale both a global business and a global philanthropy? He spotted an inflection point in history — and accelerated it, with a great idea, great timing and great partners. Because even Bill Gates doesn’t go it alone. In Part 1 of a two-part episode, Bill reflects with Reid on the founding and growth of Microsoft — how he not only spotted an inflection point (hello, PCs) but accelerated it to massive scale (forget PCs, let’s talk software platforms).

Tinder. Top Gun. Roots. The Simpsons. What do they have in common? Media icon Barry Diller. Barry is what we call an “infinite learner.” He’s only interested in things he’s never done before. And if they’ve never been done by anyone? Better yet. He succeeds by embracing that he is, in fact, a master of nothing. Entrepreneurs, take note: You just might be an infinite learner yourself, and Barry shares a lesson or two you can use.

You don’t need a scaleable idea from day one. You might not know what your product will look like, or how you’ll get to market, or how you’ll make money. It’s OK. The most scalable ideas often come at you sideways. We talk to Diane Greene, who brought us into the age of cloud computing as the founding CEO of VMWare and now the head of Google’s cloud division. Learn how she leaned sideways into a market of boundless potential.