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The Apple logo. The iconic Burberry check. These images inspire loyalty of customers and employees alike. But it takes more than a beloved brand to power a company and motivate a team. No one knows this better than Angela Ahrendts, former SVP of retail at Apple, and the former CEO of Burberry. Angela has spent most of her career learning how to imbue those logos with meaning — and support them by down-to-earth, everyday, human connection. Why? Because to unite a team — especially a one that’s large, global and dispersed — you need to turn them into mission-driven families.

“My job is to make sure that the team feels like a family. Everybody belongs. Everybody is welcome and loved.”

— Angela Ahrendts
About the guest:
angela_ahrendts

Angela Ahrendts is the former senior Vice President of retail at Apple, and the former CEO of Burberry. As CEO of Burberry Ahrendts brought back the luxury fashion and beauty brand, raising the company value from £2 billion to over £7 billion in seven years.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

It takes more than a logo to rally the troops. You need an elevated mission and everyday human contact to unite a team.

Transcript of Masters of Scale: How to unite a team (Part 1)
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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