Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.

What can an entrepreneur learn from a world-class musician? How to create a world-class team, and unite around a clear mission. In this special crossover episode with our sister podcast, Spark & Fire, you’ll hear world-renowned cellist Yo-Yo Ma tell the story of co-founding The Silk Road Project — a musical collective that brings together musicians from wildly different traditions to write and perform original music.

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.

To complete an audacious journey, you need to set short, achievable goals — or waypoints — to avoid getting wildly lost. But waypoints also need to be flexible because when you’re knocked off track, you need to be able to realign your waypoints to get back on course. Aurora’s Chris Urmson shares how he keeps returning to short, flexible waypoints on his daunting journey to make autonomous vehicles part of our everyday lives.

Three legendary culture-setters come together live at Masters of Scale Summit. In the first episode from this sold-out event, Angela Ahrendts, Dara Khosrowshahi, and Eric Schmidt reveal how they’ve built and rebuilt great cultures at Apple, Uber, Google and more. With host Bob Safian, they deliver surprising stories, counterintuitive anti-lessons, and live-show energy from the stage of San Francisco’s Presidio Theatre.

Innovation is the lifeblood of the start-up — from product to processes and culture to creativity. But innovation is just as essential for scale companies. So how do you keep the innovation flywheel spinning at all levels of scale? The answer according to Linda Yates is to seed every level of your company with an intrapreneurial mindset. As CEO of Mach49, an incubator for large global companies, Linda shares her vast experience and strategies for injecting intrapreneurial thinking and bias-to-action across hundreds of large-scale organizations.

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.

When is it time to double down on your instincts, and when is it time to open yourself up to feedback? Sometimes it comes down to a hard call… that you might get totally wrong. In Part Two of our episode with Patreon’s Jack Conte, you’ll hear how he was able to raise capital by telling his authentic story after a series of pitches that went disastrously wrong! And you’ll hear how his worst mistake as a founder helped him reconnect with Patreon’s mission and community, and build Patreon into a $4B company. How can being wrong accelerate your business? It takes running at the solution with insatiable curiosity.

Building a business means making mistakes. Lots of them. But how you’re wrong isn’t always obvious. Jack Conte has learned this lesson as a working musician — and while scaling Patreon into a company worth $4b. In Part One of a two-part series, you’ll hear how Jack wrote his own Wrongness Playbook, as he learned to answer questions like: If something isn’t working, is it time to trust your instincts? Or is there critical feedback you’ve been ignoring?

Creative energy is the raw fuel of entrepreneurship, but if you fail to direct that energy effectively, you risk chasing multiple ideas and delivering none. Tony Fadell learned this lesson time and again through his journey to co-create the iPod, iPhone, and Nest. He shares how he struck the tricky balance of channeling his creative experimentation into world-changing products.