Masters of Scale is an original podcast hosted by LinkedIn Co-Founder and Greylock Partner Reid Hoffman showing how companies grow from zero to a gazillion. The series unfolds like a music-infused detective story as Hoffman tests his theories with famous founders. Masters of Scale is the first American media program to commit to a 50-50 gender balance for guests.

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In this week's episode:

Culture Shock

With Reed Hastings
CEO and Founder of Netflix

Cameo appearances: Margaret Heffernan (Entrepreneur, CEO), Jeff Weiner (LinkedIn) and Aneel Bhusri (Workday)

Photography By Christopher Schodt

Reid’s theory:

A winning company culture only emerges when every employee feels they personally own the culture.

"A truly strong culture is always under construction"

- REID HOFFMAN

"We encourage employees to figure out how to improve the culture not how to preserve it."

- REED HASTINGS

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SEASON 1 EPISODES

EPISODE 1

Handcrafted

With Brian Chesky,
Co-Founder & CEO
of Airbnb

With cameo appearances by Patrick Collison (Stripe), Nancy Lublin (Dress for Success) and more.

Photography By Jacqui Ipp

“In order to scale you have to do things that don’t scale.”

Reid’s theory:
If you want your company to truly scale, you first have to do things that don’t scale. Hand-craft the core experience. Serve your customers one-by-one. Then figure out how and what to scale.

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EPISODE 2

The Money Episode

With Mariam Naficy
Founder & CEO of Minted

Cameo appearances by Selina Tobaccowala (Evite, Gixo), Daniel Kahneman (Nobel Prize-winning psychologist) and more.

Photography By Jacqui Ipp

“Always raise more money than you think you need.”

Reid’s theory:
Think you’ve raised enough money for your startup? Think again. You’ll have to run through a minefield of unexpected expenses. So always, always raise more money than you think you need.

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EPISODE 3

The Beauty of a Bad Idea

With Tristan Walker
Founder and CEO
of Walker and Co.

Cameo appearances by Kathryn Minshew (The Muse), Josh Kopelman (First Round Capital), Kara Goldin (Hint).

Photography By Jacqui Ipp

“The best business ideas often seem laughable at first glance.”

Reid’s theory:
If you’re hearing a chorus of “No’s” it may actually be a good sign… Google, Facebook, LinkedIn, Airbnb — they all sounded crazy before they scaled spectacularly. So don’t be discouraged by rejection. Instead, learn to hear the nuance between the different kinds of “no.”

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EPISODE 4

Imperfect is Perfect

With Mark Zuckerberg
Founder and CEO
of Facebook

Cameo appearances: Kara Goldin (Hint), Susan Danzinger (Ziggeo), Sheryl Sandberg (Facebook) and Dick Stockton (Hall of Fame sportscaster)

Photography By Jacqui Ipp

“If you’re not embarrassed by your first product release, you’ve released it too late”

Reid’s theory:
Imperfect is perfect. Why? Because your assumptions about what people want are never exactly right. Most entrepreneurs create great products through a tight feedback loop with real customers using a real product. So don’t fear imperfections; they won’t make or break your company

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EPISODE 5

Lead, Lead Again

With Sheryl Sandberg
COO of Facebook

Cameo appearances: Bill Gates (Microsoft, Bill and Melinda Gates Foundation), Margaret Heffernan (Entrepreneur, CEO) and Selina Tobaccowala (Evite, Gixo)

Photography By Jacqui Ipp

“You have to be as skilled at breaking plans as you are at making them.”

Reid’s theory:
Great scale leaders know how to pivot. Every day, there are new competitors, new threats, new opportunities. There’s no simple, straightforward set of marching orders.

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EPISODE 6

Innovation = Managed Chaos

With Eric Schmidt
Executive Chairman of Alphabet

Cameo appearances: Margaret Heffernan (Entrepreneur, CEO), Omid Kordestani (Twitter) and Mark Pincus (Zynga)

Photography By Jacqui Ipp

“The smartest companies don’t tell their employees how to innovate, they manage the chaos.”

Reid’s theory:
Eric Schmidt—CEO of Google since 2001 and now Chairman of parent company Alphabet—shares the controversial management techniques he created to cultivate an environment of free-flowing ideas plus disciplined decision making that lead to breakthrough ideas.

LISTEN TO THIS EPISODE NOW

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EPISODE 7

Grit Happens

With Nancy Lublin
CEO and Founder of Crisis Text Line

Cameo appearances: Sam Altman (Y-Combinator), Greg Baldwin (VolunteerMatch) and John Lilly (Greylock Partners)

Photography By Christopher Schodt

“Entrepreneurs need a good idea, good timing, money and luck. But more than that — they need grit.”

Reid’s theory:
Don’t confuse grit with sheer persistence; it’s not about charging up the same hill, again and again. The sort of grit you need to scale a business is less reliant on brute force. It’s actually one part determination and one part ingenuity — the ability to generate an endless supply of Plans B.

LISTEN TO THIS EPISODE NOW

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EPISODE 2

The Money Episode

With Mariam Naficy
Founder and CEO of Minted

Cameo appearances by Selina Tobaccowala (Evite, Gixo), Daniel Kahneman (Nobel Prize-winning psychologist) and more.

Photography By Jacqui Ipp

COMING MAY 10

IMPERFECT IS PERFECT

With Mark Zuckerberg
Founder & CEO of Facebook

Cameo appearances: Kara Goldin (Hint Water), Susan Danzinger (Ziggeo), Sheryl Sandberg (Facebook) and Dick Stockton (Hall of Fame sportscaster)

Photography By Jacqui Ipp

COMING SOON

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To find original articles, videos and and insights about Reid's theories, and to connect with other entrepreneurs listening to the show, swing by Entrepreneur.com/mastersofscale.

VISIT MASTERS OF SCALE ON ENTREPRENEUR

Reid Hoffman is the host of Masters of Scale. An iconic Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale an organization from zero to 100 million users or more. He’s a partner at Greylock Partners and Co-Founder of LinkedIn. He serves on the boards of Airbnb, Convoy, Edmodo and Microsoft.

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