“If your playbook is the same as your competitors, you’re in trouble – because they’re just going to play your playbook with a lot more resources.”

“The only way we will ever understand or benefit from the human genome is if we trust.”

“We weren’t trying to re-invent the wheel – we were just trying to reverse it.”

“I had complete imposter syndrome. I had to say to myself: ‘You don’t have to know everything.'”

“A lot of conventional advice is pretty unhelpful. So in this episode, we wrote our own rules, based on the principles that really helped the guests on this show succeed.”

“A lot of conventional advice is pretty unhelpful. So in this episode, we wrote our own rules, based on the principles that really helped the guests on this show succeed.”

“Do the right thing, period. You know what that is.”

“Do the right thing, period. You know what that is.”

“I wanted to build something that would empower small businesses.”

“Something closed feels very counterintuitive today – like a computer that’s not connected to the internet.”

“You’ve got to have the strength and the resilience to believe in yourself and take big risks.”

“I think about management teams like solving a Rubik’s Cube.”

“Masters of Scale creates a community of people all rowing in a similar direction while each rowing in their own direction – in order to make a great new future.”

“Life is a team sport, not an individual sport. Once you start thinking that way, everything goes a lot better.”

“We maniacally follow what our users are doing.”

“If you can inspire someone to give and then show them how their money traveled across the world and did good, you create this virtuous cycle.”

“The best piece of advice I would give: Be incredibly authentic.”

“In five to ten years, your first employees will continue to uphold your company’s culture and value system.”

“Culture is driven by language, and a company CEO is the shaman of the culture.”

“I can trace back all my hiring mistakes to being tired. Nobody should interview while tired.”

“At the end of the day, it’s about trust. If you say what you’re going to do, and keep on doing that—you’ll do pretty well.”

“If you don’t change the service, you become less relevant. So, when you change it, how do you keep it feeling simple?”

“I am really proud of the APM program. They’re such amazing individuals. But I don’t feel like I get to claim credit for their achievements. “

“I’ll try anything, and I’ll kill anything. And I’ll kill it quickly.”

“The community of Taskers — they really take pride in the work that they do. Everybody seeks to get better at something.”

“Look at 15 things in your life. Write down how they could be better. You’ll have a big idea right there.”

“Starbucks is values-driven, and as a result of those values, we have become very profitable.”

“Follow these 10 commandments and you’ll be on your way to startup success, life success, as well as your hero’s journey.”

“Don’t feel fatigued by repetition. Instead, celebrate your single-mindedness.”

“You have to know what it is about your service that your customers find invaluable.””

“Forget being a Unicorn. Learn to be a Phoenix.”

“The true seed of scale begins with a tiny kernel of die hard fans.”

“In every kind of community — from a company to an online photo-sharing site — culture cements very quickly.”

“I believe the essential skill set of a serial entrepreneur comes down to a simple habit: you have to learn to unlearn.”

“I believe there are no true ‘masters of scale.’ We are all, at best, infinite learners.”

“You can pivot from failure to success, but only if you slash and burn the rest of your business.”

“Scaleable ideas often come at you sideways.”

“Your goal is not to beat the competition. Your goal is to break free of competition entirely.”

“I believe smart managers know when to let fires burn.”

“There will soon be contenders to Silicon Valley, especially in … China.”

“A winning culture only emerges when every employee feels they personally own the culture.”

“Sometimes entrepreneurs are written off as wacky visionaries. We can be more than that. We can be systems thinkers.”

“The smartest companies don’t tell their employees how to innovate, they manage the chaos.”

“You have to be as skilled at breaking plans as you are at making them.”

“If you’re not embarrassed by your first product release, you’ve released it too late”

“The best business ideas often seem laughable at first glance.”

“Always raise more money than you think you need.”

“In order to scale you have to do things that don’t scale.”