On the classic Masters of Scale podcast, LinkedIn co-founder and Greylock partner Reid Hoffman and a key guest set out to describe and prove a theory that explains how great entrepreneurs take their companies from zero to a gazillion.

Most episodes begin with an entertaining tale that sets the stage for Reid to reveal a new theory about scaling. It then unfolds like a detective story as he tests and turns the idea with some of the most iconic masters of scale on the planet.

At the end of each episode we come full circle to where we started – a notion, theory, or hunch that starts to make a lot of sense. Much more than just an interview show, this is a genre-defining series on how to think boldly and differently about the world.

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Photo: David Silverman

Reid Hoffman is the host of Masters of Scale. An iconic Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale an organization from zero to 100 million users or more. He’s a partner at Greylock Partners and co-founder of LinkedIn. He serves on the boards of Airbnb, Convoy and Microsoft. Read more in his extended bio on Linkedin.



A podcast to match our times, Masters of Scale: Rapid Response delivers real-time insights and lessons for a business world in flux.

Hosted by Bob Safian, former editor of Fast Company, Rapid Response, lets you hear directly from extraordinary, inspiring business leaders who are in fast-changing situations that demand lightning-speed decisions.

Each week we offer new, focused, highly relevant interviews about the trends and questions that matter most right now.

Bob Safian is the host of Masters of Scale: Rapid Response. A pre-eminent business journalist, he’s the former editor-in-chief of Fast Company and founder of The Flux Group. He was the first editor to put Mark Zuckerberg on a magazine cover and covered Airbnb, Netflix, and Uber long before they were household names. Read more in his extended bio on Linkedin.



From June Cohen and Deron Triff, the team that led TED’s media enterprise over the past decade, WaitWhat is the first-of-its-kind content incubator that develops and nurtures original media properties. We combine exceptional creative and distribution know-how to bring genre-defining media into a world hungry for originality, authenticity and optimism. We love creating stories that matter to people, and most especially stories that capture those “wait, what? ” moments that light you up and make you feel alive, inspiring your desire to share with others.


Executive producers

June Cohen

Deron Triff

Supervising producer

Jai Punjabi

Editor at large, and the
host of Masters of Scale: Rapid Response

Bob Safian


Jordan McLeod

Marie McCoy-Thompson

Adam Skuse

Jennie Cataldo

Chris McLeod

Katharine Clark Gray

Halley Bondy

Cristina Gonzalez

Ben Manilla

Original music and sound design

Ryan Holladay

Daniel Nissenbaum

Eduardo Rivera

Sound design, mixing, & mastering

Bryan Pugh

Audio editing

Keith J. Nelson

Special thanks

Chris Yeh, Elisa Schreiber, David Sanford, Greg Beato, Saida Sapieva

Adam Hiner, Emily McManus, Kelsie Saison, Tim Cronin, Sarah Sandman


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