Each episode begins with a clever, entertaining tale that sets the stage for Reid to reveal a theory he has about scaling. It then unfolds like a detective story as he tests and turns the idea with some of the most iconic masters of scale on the planet such as Facebook’s Mark Zuckerberg, Evite’s Selina Tobaccowalla, AirBnB’s Brian Chesky, Crisis Text Line’s Nancy Lublin.
It’s a program that easily jumps fields, connecting the dots between the stories of famous founders, all with the aim of illuminating big concepts and simple hacks that can change everything. Using a pocket recorder, we hear Reid record spontaneous ‘notes to self’ to noodle his theories outside the boardroom doors. And unexpected guests pop in and out of the show to share their own fascinating parallels that lend further proof, or counterpoints, to the theory Reid is demonstrating.
At the end of each episode we come full circle to where we started – a notion, theory, or hunch that starts to make a lot of sense. Much more than just an interview show, this is a genre-defining series on how to think boldly and differently about the world.
Photography By Jacqui Ipp