BOB SAFIAN: Hi listeners, it’s Bob Safian, Masters of Scale’s editor-at-large, and host of Rapid Response.
Today is Giving Tuesday, which makes it the …
HOLLY HERNDON: The voice is a kind of communal organ. You learn through mimicry. We learn through language, we learn through technique. It’s in …
NYT’s Priya Krishna on using AI to generate a Thanksgiving menu
REID HOFFMAN: On the final Thursday of every November, many homes across the …
Human beings are social creatures, with a critical need to connect with others. This drive gives shape and meaning to our personal and professional lives. For entrepreneurs and business leaders, the path to success relies on strong, human-centered networks. In this special episode, we revisit the Masters of Scale Summit to hear from leaders, including our very own Reid Hoffman, who share inside stories on how to build — and nurture — professional and personal networks. Learn how to network with authenticity, multiply the positive attributes of your network, and recognize your own biases to prevent blind spots on your journey to scale.
Rapid Response with Bob Safian: Should you begin incorporating AI now or wait to see how it shakes-out for early adopters? AI pioneer Rana el Kaliouby urges business leaders to embrace their exploration mindset in order to accelerate faster. El Kaliouby takes us inside her own AI shop, Smart Eye, where she serves as deputy CEO, to share their process for adapting to the latest technology. An expert on emotional AI and its ethical boundaries, El Kaliouby argues that to succeed in the AI era, we need to focus on what makes us human. She offers key lessons about AI’s role on your core product and functions as well as the risks of overreaching.
Rapid Response with Bob Safian: Can you truly take advantage of AI before speaking its language? Microsoft’s VP of Design and AI, Dr. John Maeda discusses AI’s common misconceptions and its misunderstood opportunities. A veteran of AI development, John shares valuable insights for entrepreneurs about how to engage with the new technology — from overcoming trepidation to making AI work harder for you — and AI’s potential to help leaders make better decisions.
What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”
Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is “an act of love.”
If you want to capitalize on an opportunity that you think could change the world, you need to drive full speed toward it. Back in 1994, when Ajaz Ahmed dropped out of college to start one of the first digital ad agencies, AKQA, he knew he was at the cusp of the next revolution in tech. And if he wanted to be part of it, he’d have to move fast. Ahmed shares stories about how a band of 21-year-old dropouts built the agency from ground up, winning over early clients by building prototypes ahead of the competition. He dives into how his inner voice demanding him to “get big or die trying” led him to transform AKQA into a global agency with thousands of employees and the biggest clients in the world, like Nike, Virgin, and Usher.
For Reid Hoffman, the way to live a meaningful and productive life is to focus on one key area: friendships. Speaking at Vanderbilt University’s 2022 commencement, he shares four lessons on why friendships are crucial for helping us achieve our potential and enact meaningful change.
When Paul Polman joined Unilever as CEO in 2009, the consumer goods company had been stagnated with years of lackluster performance. His famous turnaround of the company centered around his ability to redraw the boundaries of Unilever’s mission to emphasize sustainability and long-term growth.
Since stepping down as Walmart’s president of e-commerce at the start of 2021, billionaire entrepreneur Marc Lore has had a busy year of big ideas. Chief among them: a new American city called Telosa, centered around sustainability and inclusion. Lore approaches moonshot ideas by reverting to the fundamentals: “VCP: vision, capital, people.”