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The new art and science of marketing

Known’s Kern Schireson & Known’s Ross Martin

When Ross Martin and Kern Schireson blended their companies in 2020 to form Known, they knew they wanted to throw out the old rule book about how to succeed in marketing. Now, they’re scaling fast and producing jaw-dropping results for clients.

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Record ticket sales and big brand energy

Golden State Valkyries’s Jess Smith

Ahead of the WNBA All-Star Game, Rapid Response welcomes Golden State Valkyries’ President Jess Smith. She shares how the team has quickly built a brand identity in its first year — breaking season ticket records, surpassing expectations on and off the court, and setting a template for future expansion teams.

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