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Topic: Marketing
Podcast: Must Listen

Trust your taste

Liquid Death’s Mike Cessario

Can drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea.

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Podcast: Rapid Response

Bracing for a possible TikTok ban

POPFLEX’s Cassey Ho

If the US government bans TikTok, a generation of content creators and brands who have built businesses on the platform will be radically disrupted. With 17 million social followers — 3.5 million of which on TikTok, fitness and lifestyle entrepreneur Cassey Ho is in the heart of that storm.

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Podcast: Rapid Response

GaryVee wants your attention

VaynerMedia’s Gary Vaynerchuk

Gary Vaynerchuk – or GaryVee – joins Rapid Response to preach the need for widespread empathy and fearless leadership, and he uncovers the secrets to his new platform’s unconventional scale.

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Podcast: Rapid Response

Live with urgency

The Urgent Life’s Bozoma Saint John
Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.
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Podcast: Rapid Response

Kickstart your users from passive to passionate

Kickstarter’s Everette Taylor
To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”
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Podcast: Episode 114: Must Listen

Harness the passion of internal factions

Fable’s Padmasree Warrior
Every company has its own internal factions: engineers vs. designers, East Coast vs. West, IT vs. everybody. The trick is turning factionalism into healthy competition that propels you toward your shared mission. At Motorola, Cisco, and now her start-up Fable, Padma Warrior has tapped into the power of internal divisions. It's not about separating people into warring camps; it's about building bridges from our differences, rather than divisions.
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Podcast: Episode 101: Must Listen

Always be recruiting

Kayak’s Paul English
Paul English, co-founder of travel search platform Kayak, guides us through five critical lessons for the hiring journey. As you’ll hear, English is passionate and relentless about the subject of recruiting – and the scale of the stakes.
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Podcast: Rapid Response

How to turn intentions into action

15 Percent Pledge’s Aurora James
In May 2020, as companies began making promises about how they’d help Black-owned businesses, Aurora James launched the 15 Percent Pledge with an Instagram post. Tagging major retailers, she declared that 15% of retail shelf space should belong to Black-owned businesses. Learn the tactics and strategies that allowed one small, dedicated effort to unlock $10 billion in revenue.
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Podcast: Rapid Response

How Peloton keeps pushing through resistance

Peloton’s John Foley
Skepticism and doubt are no strangers to John Foley, the founder and former CEO of Peloton. In 2020, the company was supercharged by pandemic demand. However, in 2021, the company faced a slew of new headwinds, from product-safety issues to investor skepticism. But he doesn’t see skepticism as a sign of weakness. He expects it, and learns from it.
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