IAN BASSIN: the night of January 19th, of course, is the famous Inaugural Balls.

There are a bunch of Inaugural Balls around D.C., and …

Introducing Jeff Berman as a Masters of Scale host

REID HOFFMAN: Hey listeners, if you’ve been immersed in Masters of Scale for a while, …

SCOTT FARQUHAR: There’s people who say, yes, we need to be in the office five days a week. And there’s people who say, no, …

How Steve Jobs played with his abrasive reputation

ED CATMULL: When Steve Jobs bought us, at the beginning, to be honest, we were nervous, …

GARY VAYNERCHUK: Everybody on earth underestimates pop culture. Pop culture is a massive, massive currency.

I think businesses and brands have more permission to …

MARK READ: I came in the office today on Monday morning, and the office felt busy. Our campus here felt busy. And I think …

Three legendary culture-setters come together live at Masters of Scale Summit. In the first episode from this sold-out event, Angela Ahrendts, Dara Khosrowshahi, and Eric Schmidt reveal how they’ve built and rebuilt great cultures at Apple, Uber, Google and more. With host Bob Safian, they deliver surprising stories, counterintuitive anti-lessons, and live-show energy from the stage of San Francisco’s Presidio Theatre.

Your company’s culture is the bedrock of everything you do. So you can’t afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team.

This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures.

In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested.

Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.

While many retail businesses have struggled to cope with a wave of disruptions — from pandemic to supply chains to inflation — Lululemon has continued to scale, even when retail sales elsewhere dipped. CEO Calvin McDonald shares how mid-term strategic planning, control over inventory, and a culture that climbs mountains together has fueled agility and versatility. When it comes to brand-building and community building, Calvin says, it’s critical to lean into listening, so you can amplify what makes your business truly distinctive.

A strong company culture emerges when every employee feels they own the culture — and this starts before the first job interview. Netflix’s outgoing CEO Reed Hastings built a high-performing culture at Netflix by being upfront about who Netflix is, in the company’s famous culture deck. It won’t appeal to everyone — and that’s the point. If you can define your culture, while resonating with a diverse group of employees, you have a winning formula.

What can an entrepreneur learn from a world-class musician? How to create a world-class team, and unite around a clear mission. In this special crossover episode with our sister podcast, Spark & Fire, you’ll hear world-renowned cellist Yo-Yo Ma tell the story of co-founding The Silk Road Project — a musical collective that brings together musicians from wildly different traditions to write and perform original music.