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Podcast: Episode 137: Masters of Scale

Throw out your rules


There’s no perfect process for achieving your goals. Accepting that the rules you play by need to be constantly tweaked, hacked, or reinvented will open you up to new ways of innovating. Instilling this attitude throughout your organization will help you be boldly differential in your experimentation.

Ed Catmull literally wrote the book on creating a dynamic and sustainable creative culture. Drawing on his experience as co-founder of celebrated animation studio Pixar, and president of Walt Disney Animation Studios, Ed shares his hard-won insights from his career as a pioneering technologist, animator, and storyteller.


“I believe you need to constantly tweak, hack, and reinvent the ways you work to keep at the top of your creative game.”