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Podcast: Episode 140: Must Listen

Start with a story, cook up success


Telling a clear story about your product is a basic entrepreneurial skill. But to build enduring impact, you need to help amplify other stories — those that surround you in your community and your customers.

Marcus Samuelsson has done just this with beloved restaurants such as Hav & Mar and Red Rooster, and through his media group that celebrates the richness of the world’s cuisines and the stories embedded within them.

Marcus shares how embracing a diversity of stories has let him create spaces where every individual’s narrative is valued, and has opened up new avenues of inspiration for him as an entrepreneur and award-winning chef.


“I believe you need to amplify the unique stories of your community and your customers.”