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Podcast: Episode 139: Must Listen

Mute the hype, amplify the product


Is there such a thing as too much hype? And can it ever pay to stay low-key — even about the most innovative of products? Austin Russell of Luminar Technologies believes so. When aged just 17, Austin created revolutionary tech to let autonomous vehicles navigate safely. Almost as startling is how he kept his breakthrough close to his chest for five years — carefully choosing trusted team members, mentors, and industry partners before revealing his tech to the wider world. In this special episode guest-hosted by master hype-ologist, Austin offers a masterclass in understatement and the importance of keeping the pitch from drowning out your product.


“I believe that to help your business reach epic heights, learn when to keep your voice low, so that the product can speak for itself.”