Skip to Content
Podcast: Episode 119: Must Listen

Why mission matters more than products

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.


“I believe that a guiding mission will take you farther than the success of any one product. And if you’re ever forced to choose between them, choose the mission every time.”