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On the ground in Israel


In the midst of conflict and turmoil, Hello Heart CEO Maayan Cohen leads her team with compassion, resilience, and a commitment to justice. In this special episode of Masters of Scale: Rapid Response, Cohen describes navigating the unprecedented challenges of running a business in Israel while the country is at war, all while prioritizing the safety and well-being of her employees and their families. This episode does contain descriptions of specific acts of violence that may be disturbing. Please take appropriate care.


“Business leaders are increasingly on the frontlines of societal upheavals, and nowhere is that more the case than right now in Israel.”