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How to scale tech responsibly

Snowflake’s Sridhar Ramaswamy

To compete against bigger players, you need an edge. Sridhar Ramaswamy, who led Google’s huge ad business, is now going head-to head against his former employer with an ad-free subscription-based search engine called Neeva. Ramaswamy offers lessons on growth, monopolistic threats, and why challenging even great companies is necessary right now.

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When to build the company before the product

Aurora’s Chris Urmson

Creating a truly self-driving car is a complex and interlocking problem. As the founder of the autonomous driving company Aurora, Chris Urmson, says: “Given the scale of the problem, the complexity and breadth of it, we had to build the company almost ahead of the product.” He is determined to transform transportation – a goal that requires a great amount of energy and investment upfront.

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Why we need re-founders

Microsoft’s Satya Nadella

To achieve massive scale, you don’t just need founders, you also need a re-founder – someone to come in at a later stage to keep the mission and culture on track. As Microsoft’s third CEO ever – after Bill Gates and Steve Ballmer – Satya Nadella is doing just that. He discusses how he has transformed Microsoft from a cutthroat culture towards embracing social networks, collaboration, and cloud.

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How to accelerate expertise

Ariel Investments’ Mellody Hobson

To move at the speed of opportunity, you need to accelerate expertise. Mellody Hobson is co-CEO of Ariel Investments, the largest minority-owned investment firm in the United States, as well as board chair of Starbucks. Her entrepreneurial journey was fueled by an intense attention to learning from every mentor, every opportunity, and every mistake. Becoming both a fast and a deep learner is rarely something you’re born with, but it’s a practice we can all develop.

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Make room for magic

Bad Robot’s J.J. Abrams

You can’t predict your next a-ha moment — but you can create the circumstances for serendipity to happen. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship.

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How to teach your customer

Beyond Meat’s Ethan Brown

The customer isn’t always right. As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in the marketplace. What every entrepreneur should learn: You must first build trust from customers, making sure they feel heard, before you can educate them about the value of your innovation.

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The trampoline effect

Morning Brew’s Alex Lieberman

Ad revenue for Morning Brew’s newsletter dried up when the pandemic hit, but its audience remained devoted. Morning Brew CEO Alex Lieberman, who started the business with co-founder Austin Rief as undergraduates at the University of Michigan, leaned into the brand’s distinctive personality, fueling a sharp rebound. Next step? Selling a majority interest to Business Insider for a reported $75 million. An authentic voice, he says, is a shortcut to business success.

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How acquisitions become an ecosystem (Part 1)

Disney’s Bob Iger

An acquisition shouldn’t be a fight to the death. No one knows this better than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse by acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox.

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