Skip to Content
Podcast: Episode 87: Must Listen

Make room for magic


You can’t predict your next a-ha moment — but you can create the circumstances for serendipity to happen. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship.


“Great leaders learn to create the right conditions for magic. You can’t predict your next a-ha moment. But you can create favorable circumstances for serendipity to happen – for you, and your team.”