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alex_lieberman

Ad revenue for Morning Brew’s newsletter dried up when the pandemic hit, but its audience remained devoted. Morning Brew CEO Alex Lieberman, who started the business with co-founder Austin Rief as undergraduates at the University of Michigan, leaned into the brand’s distinctive personality, fueling a sharp rebound. Next step? Selling a majority interest to Business Insider for a reported $75 million. An authentic voice, he says, is a shortcut to business success.

“As an entrepreneur, there’s always more to achieve, there’s always the next place to get to.”

— Alex Lieberman
About the guest:
alex_lieberman

Alex Lieberman is the CEO of Morning Brew. Alex and his co-founder, Austin Rief, started an email newsletter about the business world while undergraduates at the University of Michigan. Just a few years later, they have an audience of nearly 3 million people, and in the midst of the pandemic sold a majority interest to Business Insider for a reported $75 million.

About the host:
bob_safian

Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.

Transcript of Masters of Scale: The trampoline effect
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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