Inside J.Crew’s purposeful pivot
CEO Libby Wadle looks back at J Crew’s heyday, to make the case that the best is yet to come. The key to refreshing the brand: circularity, making purposeful choices about sustainability in fashion.
CEO Libby Wadle looks back at J Crew’s heyday, to make the case that the best is yet to come. The key to refreshing the brand: circularity, making purposeful choices about sustainability in fashion.
Deep into the pandemic, Marriott’s CEO Arne Sorenson, unexpectedly passed away. His successor, Stephanie Linnartz, draws on an unrelenting entrepreneurial spirit to help bring Marriott back from pandemic lows — and honor Sorenson’s legacy.
“Corporations can be a force for good,” says Ken Chenault, chair of investment firm General Catalyst and the longtime CEO of American Express. Ken has been an outspoken advocate for business leaders to engage in social issues. After George Floyd’s death, he and Merck CEO Ken Frazier launched OneTen, a coalition to create 1 million jobs for Black Americans with major brands like IBM, Nike, and Walmart. His Responsible Innovation platform builds “social due diligence.”
Amid 2020’s Covid lockdowns (and sweatpants-only life), Rent the Runway ran into layoffs and furloughs. But as co-founder and CEO Jenn Hyman explains, the business saw a surprising rebound early in 2021, fueled by a consumer focus on sustainability. Jenn’s experience shows how accelerated change is remaking the marketplace.
Wendy Kopp founded two networks that each became flywheels for change: Teach For America and Teach For All, where she’s now CEO. Yet the two networks are surprisingly different. While they both feed similar goals – helping educators find what they need, share what they learn, build enthusiasm, and motivate talent – the two organizations each brought their own surprising lessons. Kopp’s journey illuminates how listening, adjusting, and open rethinking are key to building a network that thrives.
Moderna’s Covid-19 vaccine would not have scaled without Ginkgo Bioworks. Reshma Shetty, co-founder and COO of Ginkgo – slated to go public via SPAC acquisition at a reported $15 billion valuation – explains how biotech innovation can build a better future now. The key, Shetty says, is propelling progress but not at the expense of principles. Engineering genes is a high-stakes pursuit, so Ginkgo is trying to pair the ambition of Silicon Valley with a “higher level of care.”
How do you win the war for talent? Send your frontline workers to online school. That’s the pitch Rachel Carlson has made to businesses from Chipotle to Disney, Walmart to Waste Management. As co-founder and CEO of Guild Education, Carlson helps workers get online degrees and certifications as a free employee benefit. To meet the ongoing need for upskilling, Carlson says, company-sponsored classes should be as ubiquitous as company-sponsored health plans — because the ROI is astonishingly high.
Daniella Ballou-Aares of the Leadership Now Project argues that corporate activism is about embracing both responsibility and opportunity.
As Airbnb’s business cratered in the spring of 2020, CEO Brian Chesky realized: It was a moment to step back, rethink, and do more than anyone expected.
To succeed in business, you need to strut your stuff with a personal brand that supports your career, wherever it may lead. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that helped her make big pivots, building fame, wealth, and impact. Think of a personal brand as a promise to a solution – bringing everyone, from customers to investors, a clear picture of who you are and what you bring to the table.
Maintaining high performance in business has become harder than ever, between health challenges, economic obstacles, and political uncertainty. But we all still work to win. Jerry Stackhouse, coach of the Vanderbilt University men’s basketball team and former NBA all-star, is focused on winning–in the near-term, and the long term. His experience offers a compelling parable for every business leader these days. With Covid 19, his team has faced cancellations, testing protocols, and a pandemic reality of isolation and empty arenas. Coach Stackhouse is balancing the high stakes of health, racial equity and media scrutiny with the quest for performance. Leading a team has never been more difficult, or more important.
It’s vital for governments to stay on the leading edge of tech. In the US, that’s Mike Brown’s job, as the director of the Defense Innovation Unit within the U.S. Department of Defense. During the Covid-19 crisis, he’s used that position to introduce cutting-edge projects to advance the health safety of military personnel.