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To succeed in business, you need to strut your stuff with a personal brand that supports your career, wherever it may lead. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that helped her make big pivots, building fame, wealth, and impact. Think of a personal brand as a promise to a solution – bringing everyone, from customers to investors, a clear picture of who you are and what you bring to the table.

“The easiest personal brand is the one that you don’t have to act. You don’t have to pretend. It’s organic and natural.”

— Tyra Banks
About the guest:

Tyra Banks is an entrepreneur, producer, writer, and model. She’s the founder of Bankable Productions, author of Modelland, and creator of “America’s Next Top Model.”

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Andy Cunningham is the president and CEO of strategic marketing consulting firm, Cunningham Collective. She is well known for being Steve Jobs’ longtime go-to-marketing…

Building your personal brand is as important as building your product brand. In a changing world, it’s the constant that will allow you to adapt.

Transcript of Masters of Scale: Personal brand power
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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