What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuinness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry.
When a tech nonprofit competes against a $2 billion incumbent dominating the market, its odds are slim. But Zo Orchingwa took that bet, founding Ameelio, believing that access to communication and education for the incarcerated is needed for their future success. Ameelio is on a quest to partner with every prison district in the country until one day, it scales enough to be redundant.
While gasoline prices soar, solar company Sunrun is poised to usher in a customer-led revolution of distributed energy technologies. Sunrun’s CEO Mary Powell combats a “no and slow” culture to transform more homes into virtual energy plants by preaching optimism and scorning bureaucracy. She’s moving with urgency to create a cleaner and more cost-effective future as fast as possible.
Massive change isn’t something you can brute-force — you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake Ford Motor Company as an environmental powerhouse — against surprising internal and even national-level resistance.
It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But as CEO Sarah Levy says, Betterment approached this volatile space with long-term thinking. Levy, who became CEO in the midst of the pandemic, offers perspective on how new digital finance platforms are shifting the norms of the industry.
The Drone Racing League has built a fanbase previously untapped by pro sports. President Rachel Jacobson, formerly an NBA executive, calls their fans “techsetters” – young, enthusiastic, techy fans who are “invested in what the future looks like.” It’s a demographic that loves the league’s positioning that intersects sports, entertainment, and technology. As Rachel says, companies that aren’t planning for future demographics of consumers will “age out really quickly.”
Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.
Paul English, co-founder of travel search platform Kayak, guides us through five critical lessons for the hiring journey. As you’ll hear, English is passionate and relentless about the subject of recruiting – and the scale of the stakes.
Eric Schmidt, former CEO of Google, breaks down his insights on artificial intelligence. The co-author of “The Age of AI: And Our Human Future,” alongside Dr. Henry Kissinger and MIT’s Daniel Huttenlocher, says we’re entering an unknown era – one that requires vigilance. His advice to business: You need to be running as fast as you can toward AI applications. If your competitor gets there first, you’ll be in trouble. AI, he says, will change business, society, humanity itself.
To compete against bigger players, you need an edge. Sridhar Ramaswamy, who led Google’s huge ad business, is now going head-to head against his former employer with an ad-free subscription-based search engine called Neeva. Ramaswamy offers lessons on growth, monopolistic threats, and why challenging even great companies is necessary right now.
Creating a truly self-driving car is a complex and interlocking problem. As the founder of the autonomous driving company Aurora, Chris Urmson, says: “Given the scale of the problem, the complexity and breadth of it, we had to build the company almost ahead of the product.” He is determined to transform transportation – a goal that requires a great amount of energy and investment upfront.
Andrew Wilson, the CEO of Electronic Arts, explains how he’s playing in the metaverse – and how an industry-wide cultural referendum on harassment keeps him up at night.