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Why your company needs new rituals


You need more than a good product to scale – you need strong rituals that help build your culture, cohere your team, and home in on your targets. Shishir Mehrotra learned this when he scaled YouTube to a billion hours of watch-time each day. In his new role as CEO and founder of Coda, he’s learned to constantly ask: What old rituals are holding us back? And what new rituals can we create together that keep us all moving forward?

“Design your teams, your rituals, your systems. What do you want to encourage or discourage?”

— Shishir Mehrotra
About the guest:

Shishir Mehrotra is the co-founder and CEO at Coda. Previously, he was VP of engineering at Google and head of YouTube. He’s also sits on the board of directors for Spotify.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Dr. Akilah Cadet is the founder and CEO of Change Cadet, a consulting firm that works that supports anti-racism, diversity, inclusion, equity, and belonging.

George Kembel is the co-founder and former executive director of Stanford He’s a founding partner of Global Creativity Labs and a consultant on…

Tobi Lütke is the founder and CEO of Shopify, a company based in Ottawa, Canada. He was part of the Ruby on Rails core…

You should purposefully design rituals that can evolve with your company. Fail to do this, and rituals may emerge that hold you back.

Transcript of Masters of Scale: Why your company needs new rituals
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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