Be a platform
The secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world.
The secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world.
“Building a platform is the most valuable thing in the world.”
— Tobi Lütke
Tobi Lütke is the founder and CEO of Shopify, a company based in Ottawa, Canada. He was part of the Ruby on Rails core team and has created open source libraries, including Active Merchant.
Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.
Bill Gates is an investor, author, philanthropist, and humanitarian. A pioneer of the microcomputer revolution, he is the co-founder of Microsoft. He’s also the…
Julia Hartz is Co-founder and CEO of Eventbrite. She was selected as one of Fortune magazine’s most powerful women entrepreneurs.
The co-founder of Schmidt Futures, Eric Schmidt was CEO of Google from 2001 to 2011, and served as executive chair of Google’s parent company,…
The secret to massive scale is compressed in three words: “Be a platform.” Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all.