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A masterclass in crowdsourcing


Crowdsourcing is more than a group of people interested in the same cause, it’s a way to tap skills – and scale – that you don’t have. And when it works, it can be the rocket fuel that launches you to scale further than you could have ever imagined. No one knows this better than Luis von Ahn, founder and CEO of Duolingo. Duolingo is a language app with over 300 million users worldwide, who complete over 7 billion exercises a month. It’s their passion for learning that drives them to create even more content for the app – igniting the rocket fuel that Duolingo needs. Cameo appearance by Elizabeth Sampat (game designer and author). 

“People help us, because we’re mission-driven and they really see that.”

— Luis von Ahn
About the guest:

Luis von Ahn is the founder and CEO of Duolingo, and founder of reCAPTCHA, which sold to Google in 2009. He’s a consulting professor at Carnegie Mellon University.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Elizabeth Sampat is a game designer and author of the book Empathy Engines: Design Games That Are Personal, Political and Profound.

Crowdsourcing can scale your business in unexpected ways — as long as you perfectly align your mission with your crowd’s motivation.

Transcript of Masters of Scale: A masterclass in crowdsourcing
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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