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The 4 core principles of crisis management

ellen_kullman

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there’s no such thing as a crisis playbook. There’s just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot (TaskRabbit).

“Don’t play the hand you’ve been dealt. Play the hand you want.”

— Ellen Kullman
About the guest:
ellen_kullman

Ellen Kullman is the CEO of 3D-printing unicorn Carbon. Formerly she was chair and CEO of DuPont and the director of General Motors. She’s on the Board of Trustees for her alma mater, Tufts University, and on the Board of Directors of Goldman Sachs.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Neil Blumenthal is the co-founder and co-CEO of Warby Parker, the disruptive eyewear company.

Stacy Brown-Philpot joined TaskRabbit as chief executive officer in 2013, where she led the successful acquisition of TaskRabbit by Ikea. And since joining, TaskRabbit…

Jonah Peretti, founder and CEO of BuzzFeed. The pandemic forced dramatic adjustments to BuzzFeed’s business and its content. Yet by the end of 2020…

Amy Shira Teitel is a popsci writer and spaceflight historian. She’s the author of “Breaking the Chains of Gravity,” and you can catch her…

There’s no such thing as a crisis playbook. To survive a crisis, you have to double down on who you already are as a company.

Transcript of Masters of Scale: The 4 core principles of crisis management
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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