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The business world braces for Trump’s inauguration

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In anticipation of Monday’s presidential inauguration, businesses around the world are crafting their response and gearing up for four years of change. Barby Siegel, CEO of global communications agency Zeno Group, joins Rapid Response to explore how leaders should assess what issues are right for their business to speak out on, and how the new administration impacts the already evolving state of DEI, a polarized workforce, and more. While many executives feel intimidated by the increased societal pressure on businesses, Barby encourages listeners to instead embrace this new era as a hidden opportunity.
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