How businesses are navigating Trump's second term (Zeno Group's Barby Siegel) | Rapid Response

About Barby

• Global CEO of Zeno Group, leading 750+ staff across North America, Europe, and APAC (2025)
• Advises Fortune 500 clients on business and societal impact through communications
• Pioneered Project Gap, a global Gen Z/Millennial advisory board for Zeno Group
• Led high-profile discussions with former U.S. Secretary of Commerce and World Economic Forum
• Recognized thought leader in DEI, ESG, and strategic C-suite communications