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Podcast: Episode 127: Must Listen

Dare to make unexpected moves


What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”


“I believe you should swing through the jungle gym rather than climb the ladder. Instead of just climbing up towards scaling opportunities, you should jump in unexpected directions.”