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How to find – and keep – true north


When you scale at warp speed, it’s easy to lose your bearings. You have to establish your company’s true north, or the dizzying pace of growth will push you off course. No one knows this better than Susan Wojcicki, CEO of YouTube. Under her leadership, YouTube has grown to be the world’s largest video platform. And in her previous role at Google, she was a chief architect of its advertising and analytics model. In both roles, she achieved massive scale – and grappled with massive challenges. Susan shares the guiding principles that help them stay the course — as well as stories from Google’s early years that you’ll hear first here. Cameo appearances: Dr. Becky Smethurst (astrophysicist, Oxford), Shishir Mehrotra (Coda, Google, YouTube).

“We purchased YouTube for $1.65 billion. And the first direction we got was, “Don’t screw it up.””

— Susan Wojcicki
About the guest:

Susan Wojcicki is the CEO of YouTube and proposed the acquisition while working at Google. She was Google’s first marketing manager, led the company’s online ad business, and was in charge of Google’s original video service.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Dr. Rebecca Smethurst — call her “Dr. Becky” — is a British astrophysicist, author, and YouTuber who is a Junior Research Fellow at the…

To navigate massive scale, you have to find and keep “true north.” Establish clear landmarks that point to your founding principles. They’ll guide you when you’re at risk of losing your way.

Transcript of Masters of Scale: How to find – and keep – true north
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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