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Podcast: Episode 94: Must Listen
Headshot of Sheila Lirios Marcelo, an Asian woman with medium length dark hair and a red suit

No matter what phase of growth you’re in, you need useful, cost-effective data. Data is essential to scale. Take it from Sheila Lirio Marcelo, the founder and former CEO of, the two-sided marketplace connecting working families with care providers. Marcelo scaled her business past the competition by getting the right data at the right time. As she says: “Something I coach a lot of entrepreneurs: You can have a great vision and idea, but start with a lot of data and testing.”


“No data, no scale. But not all data is created equal. So look for the most useful – and most cost effective – data you can, at each phase of growth.”