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sarah_friar

A social network that limits your network? Yes. Meet Nextdoor, a hyperlocal social network that’s all about who you really are and where you really live. Although it goes against everything that we’ve come to expect from social networks, Nextdoor’s secret to scale lies in real personal connections based on empathy and kindness. And this is what Nextdoor CEO Sarah Friar knows: No, these connections don’t scale as fast – but they tend to be stronger. And they can be the flywheel that drives you to scale. 

“Empathy is keeping our customers front and center at all costs.”

— Sarah Friar
About the guest:
sarah_friar

Sarah Friar is the CEO of Nextdoor. Previously, she served as CFO of Square, and SVP of finance and strategy at Salesforce. She’s also on the Board of Directors of Slack and Walmart. She recently co-launched Ladies Who Launch, an organization that celebrates women entrepreneurs.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

You should, first, be human. Building one-to-one connections with your customers isn’t fast, and it isn’t easy — but it can drive you to scale and, more important, keep you there.

Transcript of Masters of Scale: The empathy flywheel
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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