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Podcast: Episode 69: Must Listen

The empathy flywheel


A social network that limits your network? Yes. Meet Nextdoor, a hyperlocal social network that’s all about who you really are and where you really live. Although it goes against everything that we’ve come to expect from social networks, Nextdoor’s secret to scale lies in real personal connections based on empathy and kindness. And this is what Nextdoor CEO Sarah Friar knows: No, these connections don’t scale as fast – but they tend to be stronger. And they can be the flywheel that drives you to scale. 


“You should, first, be human. Building one-to-one connections with your customers isn’t fast, and it isn’t easy — but it can drive you to scale and, more important, keep you there.”