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Susan Wojcicki

Susan Wojcicki is the CEO of YouTube and proposed the acquisition while working at Google. She was Google’s first marketing manager, led the company’s online ad business, and was in charge of Google’s original video service.

“We purchased YouTube for $1.65 billion. And the first direction we got was, “Don’t screw it up.””

— Susan Wojcicki
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Featured in these episodes:
Susan Wojcicki, guest
October 6, 2020

When you scale at warp speed, it’s easy to lose your bearings. You have to establish your company’s true north, or the dizzying pace of growth will push you off course. No one knows this better than Susan Wojcicki, CEO of YouTube. Under her leadership, YouTube has grown to be the world’s largest video platform. And in her previous role at Google, she was a chief architect of its advertising and analytics model. In both roles, she achieved massive scale – and grappled with massive challenges. Susan shares the guiding principles that help them stay the course — as well as stories from Google’s early years that you’ll hear first here. Cameo appearances: Dr. Becky Smethurst (astrophysicist, Oxford), Shishir Mehrotra (Coda, Google, YouTube).

Susan Wojcicki, cameo
November 8, 2022

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.