You need a great story to build a great company. No one embodies this principle more fully than Scott Harrison, founder of Charity: Water. A master storyteller, Scott built his nonprofit on 3 radical principles: (1) 100% of donations would go to water projects (2) Progress reports would be transparent, sharing victories and defeats (3) The brand’s storytelling would lead with hope instead of guilt, inspiring joyful participation without sacrificing honesty.

Scott Harrison’s success at Charity: Water flows from an unwavering belief that there’s no better investment in people and communities than clean water.

Branding is at the heart of any organization’s identity, product, and mission. That’s why brand relevance isn’t a nice-to-have — it’s a need to have. This special episode shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more.