Skip to Content

To scale, you must master the art of storytelling

scott_harrison

You need a great story to build a great company. No one embodies this principle more fully than Scott Harrison, founder of Charity: Water. A master storyteller, Scott built his nonprofit on 3 radical principles: (1) 100% of donations would go to water projects (2) Progress reports would be transparent, sharing victories and defeats (3) The brand’s storytelling would lead with hope instead of guilt, inspiring joyful participation without sacrificing honesty.

“If you can inspire someone to give and then show them how their money traveled across the world and did good, you create this virtuous cycle.”

— Scott Harrison
About the guest:
scott_harrison

Scott Harrison is the founder and CEO of the nonprofit Charity: Water (and a former New York City club promoter). He is author of the book THIRST.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Jonathan Gottschall, Distinguished Fellow at Washington & Jefferson College and author of The Storytelling Animal.

Great companies are built on great stories. And great stories are completely, transparently honest

Transcript of Masters of Scale: To scale, you must master the art of storytelling
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
Sign up for our weekly newsletter