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How to kill your bad ideas

mark_pincus

To succeed, you have to be relentless about pursuing a big opportunity — and ruthless about killing your own bad ideas along the way. Zynga founder Mark Pincus up-ended the gaming industry with social games like Farmville and Words with Friends. And he did it by gathering data; killing ideas that didn’t move the needle, and going all-in on the ones that did.

“I’ll try anything, and I’ll kill anything. And I’ll kill it quickly. ”

— Mark Pincus
About the guest:
mark_pincus

Mark Pincus founded Zynga in 2011, launching the social games FarmVille and Words with Friends. Four years after founding, the company went public with a $1 billion IPO. Today, more than 55 million Words with Friends matches are played at any given moment. Mark previously founded Freeloader, Inc., Support.com and the social network Tribe.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Andrea Jones-Rooy, Ph.D., is a social scientist focused on complexity, and a quantitative researcher and analyst at FiveThirtyEight. She is also a circus fire…

Matt Ruby is the founder of Vooza, a video comic strip that pokes fun at the start up world; co-producer of Hot Soup, a…

You have to be relentless about pursuing a big opportunity — and ruthless about killing your own bad ideas along the way.

Transcript of Masters of Scale: How to kill your bad ideas
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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