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Rapid Response

Urgent insights from the best in business

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

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Scott Kirby on Newark, safety & customer care
United Airlines’ Scott Kirby
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United Airlines’ Scott Kirby
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Sports business at a crossroads
ESPN’s Sarah Spain
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ESPN’s Sarah Spain
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Hollywood eyes big business at the box office
Ankler Media’s Janice Min
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Ankler Media’s Janice Min
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OLIPOP’s gutsy play to dethrone Coke and Pepsi
Ben Goodwin
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Ben Goodwin
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The 2 million volunteers fixing immigration
Welcome.US’s Nazanin Ash
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Welcome.US’s Nazanin Ash
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The enterprise AI revolution is underway
Box’s Aaron Levie
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Box’s Aaron Levie
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Inside Trump’s crackdown on colleges
The Chronicle of Higher Education’s Evan Goldstein
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The Chronicle of Higher Education’s Evan Goldstein
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The one trait every leader needs today
General Stanley McChrystal
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General Stanley McChrystal
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Lyft’s bold plan to overtake Uber in the race for rideshare’s future
Lyft’s David Risher
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Lyft’s David Risher
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Musk and DOGE: Inside 100 days of chaos
Wired’s Katie Drummond
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Wired’s Katie Drummond
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The world’s largest drone delivery service comes for retail
Zipline’s Keller Cliffton
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Zipline’s Keller Cliffton
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Marc Lore wants an AI superapp to plan all your meals
Wonder’s Marc Lore
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Wonder’s Marc Lore
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From warzones to boardrooms: José Andrés on leadership learned in the kitchen
World Central Kitchen’s José Andrés
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World Central Kitchen’s José Andrés
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Resurrecting dire wolves is just the beginning
Colossal’s Ben Lamm
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Colossal’s Ben Lamm
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Finding opportunity in volatility
GE Vernova’s Scott Strazik
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GE Vernova’s Scott Strazik
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From Signalgate to wild tariff swings
The Atlantic’s Nicholas Thompson
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The Atlantic’s Nicholas Thompson
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When powerful law firms don’t defend themselves against Trump
Activist Rachel Cohen
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Activist Rachel Cohen
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Facing a blitz of government attacks
Planned Parenthood’s Alexis McGill Johnson
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Planned Parenthood’s Alexis McGill Johnson
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From data breach scandal to AI darling
Snowflake’s Sridhar Ramaswamy
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Snowflake’s Sridhar Ramaswamy
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The new meaning of patriotism in business
The Honest Company’s Carla Vernón
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The Honest Company’s Carla Vernón
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Public radio vs. DOGE: NPR CEO Katherine Maher previews her testimony
NPR’s Katherine Maher
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NPR’s Katherine Maher
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Anger, frustration & tariffs: Inside global trade disruption
Flexport’s Ryan Petersen
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Flexport’s Ryan Petersen
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From 'Trump bump' to 'Trump slump'
Betterment’s Sarah Levy
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Betterment’s Sarah Levy
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Connecting to a fractured audience
Food52’s Erika Ayers Badan
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Food52’s Erika Ayers Badan
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Nonprofits navigate Trump’s drastic funding cuts
Chronicle of Philanthropy’s Stacy Palmer
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Chronicle of Philanthropy’s Stacy Palmer
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Can the NWSL make women’s soccer bigger than the NFL?
National Women’s Soccer League’s Jessica Berman
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National Women’s Soccer League’s Jessica Berman
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What the Oscars tell us about streamers, studios, and Hollywood’s future
Ankler Media’s Janice Min
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Ankler Media’s Janice Min
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Leveraging celebrity culture to sustain an iconic brand
The Apollo’s Michelle Ebanks
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The Apollo’s Michelle Ebanks
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Egg prices, avian flu, and golden yolks
Vital Farms’ Russell Diez-Canseco
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Vital Farms’ Russell Diez-Canseco
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Kickstarter 2.0: Expanding far beyond crowdfunding
Kickstarter’s Everette Taylor
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Kickstarter’s Everette Taylor
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Can Rivian avoid the EV speed bumps?
Rivian’s RJ Scaringe
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Rivian’s RJ Scaringe
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Musk’s DOGE agency and the real need to declutter government
Author Jen Pahlka
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Author Jen Pahlka
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From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads
Autodesk’s Dara Treseder
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Autodesk’s Dara Treseder
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Return-to-office: What leaders are getting wrong
Harvard Business School’s Frances Frei
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Harvard Business School’s Frances Frei
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Starbucks CEO Brian Niccol is here to put the brand back on top
Starbucks’ Brian Niccol
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Starbucks’ Brian Niccol
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Brian Chesky on Airbnb's emerging reinvention
Airbnb’s Brian Chesky
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Airbnb’s Brian Chesky
Watch Duty’s toughest fire season yet (Watch Duty CEO John Mills)
Watch Duty’s toughest fire season yet (Watch Duty CEO John Mills)
The biggest business stories of the summer (Google’s exodus, Spider-Man’s odyssey & more)
The biggest business stories of the summer (Google’s exodus, Spider-Man’s odyssey & more)
The new rules of brand building (with Wieden+Kennedy CEO Neal Arthur)
The new rules of brand building (with Wieden+Kennedy CEO Neal Arthur)
Byron Allen on buying BuzzFeed, taking Colbert's slot & reinventing TV
Byron Allen on buying BuzzFeed, taking Colbert's slot & reinventing TV
How to build a pro sports team in 16 days (with Toronto Tempo President Teresa Resch)
How to build a pro sports team in 16 days (with Toronto Tempo President Teresa Resch)
Delta's CEO gives a blunt reality check on AI hype (Ed Bastian) | Rapid Response
Delta's CEO gives a blunt reality check on AI hype (Ed Bastian) | Rapid Response
Canva's Cameron Adams on pivoting the design giant into an AI company | Rapid Response
Canva's Cameron Adams on pivoting the design giant into an AI company | Rapid Response
Bettina Stix: What it takes to help Venezuela fast | Rapid Response
Bettina Stix: What it takes to help Venezuela fast | Rapid Response