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How acquisitions become an ecosystem (Part 2)

From Pixar to Marvel to Lucasfilm, Disney’s Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney’s executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

“It takes a little guts, particularly to say to someone like George Lucas, “Do you want to sell your baby?””

— Bob Iger
About the guest:

Bob Iger is the executive chairman of The Walt Disney Company. Before working for Disney, Iger served as the President of ABC Television, and as President/COO of Capital Cities/ABC, Inc. Iger was named President and COO of Disney in 2000, and later became CEO in 2005. During his tenure, Iger oversaw the acquisitions of Pixar, Marvel Entertainment, Lucasfilm, and 21st Century Fox, as well as the expansion of the company’s theme park resorts in East Asia.

About the host:

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Jason Ward is a birder, science communicator, and the host of “Birds of North America.” He is the Chief Diversity Officer for the American…

Building a global brand means creating a diverse and sustainable ecosystem. Change is inevitable, and so is conflict. But growing with sustainability in mind will help you weather the storm.

Transcript of Masters of Scale: How acquisitions become an ecosystem (Part 2)
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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