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Frustration is your friend

Frustration is an important signal: it indicates an opportunity, a problem to be solved, a path to scale. Adi Tatarko founded the online home-design site Houzz with her husband after their own home reno turned into a nightmare. By building a tool that flipped their frustration on its head, they’ve grown Houzz into a bustling platform and marketplace for homeowners, designers, architects, craftspeople. Learn how to identify frustration – and flip it.

“If you have the mindset that something big is waiting for you, you can’t give up.”

— Adi Tatarko
About the guest:
adi_tatarko

Adi Tatarko is the co-founder and CEO of home design website Houzz. Houzz attracts 40 million unique users a month and features over 2.3 million home design pros in 15 countries.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Julia Hartz is Co-founder and CEO of Eventbrite. She was selected as one of Fortune magazine’s most powerful women entrepreneurs.

Karen Kavett produces and hosts YouTube videos about DIY crafting as well as puzzles, under the name Karen Puzzles. Through her channels, she conquers…

Embrace frustration, because its flipside – opportunity – can be a shortcut to scale.

Transcript of Masters of Scale: Frustration is your friend
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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