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Let your customers be your scouts

julia_hartz

That constant roar of customer feedback? Be thankful for it. It holds all the secrets to your success, if you learn how to read the signs. Listen to what users say, sure. But also watch what they do and interpret what they need. Eventbrite’s Julia Hartz embodies this principle. She believes passionately in learning from her customers, and has made rapid response to user feedback the driving force behind Eventbrite’s strategy — as it grew from a simple ticketing app to a full-service platform for event creators, offering everything from ticket sales to custom-made RFID readers.

“We maniacally followed what our users were doing.”

— Julia Hartz
About the guest:
julia_hartz

Julia Hartz is Co-founder and CEO of Eventbrite. She was selected as one of Fortune magazine’s most powerful women entrepreneurs.

About the host:
reid_hoffman

Reid Hoffman is the host of Masters of Scale. A Silicon Valley entrepreneur and investor, he’s known for his spot-on insights on how to scale a startup. He’s a partner at Greylock and co-founder of LinkedIn, and co-author of the best-selling Blitzscaling and The Startup of You.

Also featured in this episode:

Lex Gilette is the best totally blind long and triple jumper in the history of the U.S. Paralympic movement. He is the world record…

Tamara Mendelsohn is a VP and GM of Marketplace at Eventbrite, driving global consumer strategy and overseeing product, engineering, marketing, and business development. She…

Mark Pincus founded Zynga in 2011, launching the social games FarmVille and Words with Friends. Four years after founding, the company went public with…

Customer feedback is the coiled spring that catapults your company forward. It will continually adjust your trajectory, while keeping you on target.

Transcript of Masters of Scale: Let your customers be your scouts
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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