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A prescription for healthy growth

How does a startup geared to healthcare workers give back during Covid? FIGS, which makes premium scrubs for medical professionals, offered free PPE, isolation gowns and more. Co-founder and co-CEO Heather Hasson shares how these moves helped drive brand allegiance among a workforce that, until Covid hit, was often overlooked.

“Healthcare professionals are extraordinary. They’re pushing the limits of what a human is.”

— Heather Hasson
About the guest:

Heather Hasson is the co-founder and co-CEO of FIGS, an emerging lifestyle brand for medical professionals that built its name around premium scrubs.

About the host:
bob_safian

Bob Safian is the host of Masters of Scale: Rapid Response, and the editor-at-large for Masters of Scale. He’s the founder of The Flux Group, a media, insights, and strategic advisory firm. He was previously editor-in-chief of Fast Company, where he won the National Magazine Award for Magazine of the Year in 2014.

Transcript of Masters of Scale: A prescription for healthy growth
Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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