Why menopause treatment has been overlooked for 20 years (Midi Health founder/CEO) | Rapid Response
About Joanna
- CEO & founder of Midi Health, raising $100M to transform menopause care (2024)
- Founded Kurbo, the first digital therapeutic for childhood obesity, sold to WW in 2018
- Author of 'Getting to 50/50,' a guide for women's success at work and home
- Pioneered national insurance-covered virtual care for perimenopause/menopause
- Built clinical training programs filling gaps in women's midlife healthcare
| 25:34
Women are losing sleep, falling behind at work, suffering pain, and struggling in their relationships — all because we don’t talk enough about menopause or treat its symptoms. Midi Health’s Joanna Strober founded her company to tap the vast underserved market for this area of women’s health, which is finally getting mainstream attention. Strober shares with Rapid Response host Bob Safian the stakes of ignoring perimenopause and menopause, how she endured bias in fundraising to eventually secure $100 million, and why she isn’t shy about leaning into controversy.
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