Joanna Strober
CEO & founder
Joanna Strober is the CEO and founder of Midi Health, a virtual care platform for women in perimenopause and menopause. Prior to Midi, Joanna founded Kurbo, the first digital therapeutic for childhood obesity, which was scaled to help tens of thousands children worldwide, and the company was sold to Weight Watchers in 2018. Joanna is the author of the book Getting to 50/50, a primer on how women can succeed and thrive at work and at home.

Joanna Strober is the CEO and founder of Midi Health, a virtual care platform for women in perimenopause and menopause. Prior to Midi, Joanna founded Kurbo, the first digital therapeutic for childhood obesity, which was scaled to help tens of thousands children worldwide, and the company was sold to Weight Watchers in 2018. Joanna is the author of the book Getting to 50/50, a primer on how women can succeed and thrive at work and at home.