Understanding the science of fresh starts (Katy Milkman, behavioral economist) | Masters of Scale

About Katy

• James G. Dinan Professor at The Wharton School, University of Pennsylvania.
• Co-founder and co-director, Behavior Change for Good Initiative.
• Author of international bestseller 'How to Change' (NYT top 8 healthy living books, 2021).
• Former president, Society for Judgment and Decision Making.
• Named Top 10 innovator shaping health's future by Fortune Magazine.