Tyler Perry & Ted Sarandos: How to break into the cultural zeitgeist | Masters of Scale Summit 2022
About Tyler
- Founder of Tyler Perry Studios, the largest US film production studio as of 2023
- First African American to own a major film studio outright
- Created the iconic Madea character and a billion-dollar franchise
- Forbes named him a billionaire in 2020
- Pioneered representation and ownership models for under-represented creators
About Ted
- Co-CEO & Chief Content Officer of Netflix, leading global streaming since 2023.
- Pioneered Netflix's pivot from DVD rental to streaming & original content.
- Greenlit groundbreaking hits like 'House of Cards' and 'Squid Game'.
- Transformed Netflix into 2023's leading global content powerhouse.
- Renowned for challenging industry norms and scaling innovative media models.
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From the Masters of Scale Summit stage in 2022, filmmaker Tyler Perry, Netflix CEO Ted Sarandos, and Masters of Scale host Reid Hoffman explore the powerful impact of storytelling on culture and the importance of authenticity in creative content. They delve into the challenges and opportunities that arise when breaking into new markets, the importance of ownership in the entertainment industry, and the pivotal role of digital platforms in redefining global entertainment. From Netflix’s game-changing approach to original content to Tyler Perry’s journey of building a media empire from Atlanta, this conversation offers valuable insights for anyone interested in the intersection of creativity, technology, and business.
