Ted Sarandos
Co-CEO
The co-CEO and Chief Content Officer of Netflix, Ted Sarandos has a knack for being on the leading edge of the cultural zeitgeist. As Netflix made its daring pivots from red envelopes to streaming service to content studio, it’s been counted out many times — and so far, they’ve always proved people wrong, staying one step ahead of the cultural conversation.
The co-CEO and Chief Content Officer of Netflix, Ted Sarandos has a knack for being on the leading edge of the cultural zeitgeist. As Netflix made its daring pivots from red envelopes to streaming service to content studio, it’s been counted out many times — and so far, they’ve always proved people wrong, staying one step ahead of the cultural conversation.
“If this doesn’t work, we will have terribly overpaid for one title on Netflix. But if it does work, we could fundamentally change the direction of the business.”