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The music industry at a crossroads (Sowmya Krishnamurthy) | Rapid Response

About Sowmya

  • Author of 'Fashion Killa,' the first anthology on hip-hop and fashion
  • Published in TIME, Rolling Stone, Billboard, and more top media outlets
  • Featured cultural expert on CNN, NPR, Apple Music, BBC, and MTV
  • Upcoming author of 'Roc-A-Fella Records: An American Rap Dynasty'
  • Industry insights shared on The Breakfast Club, VH1, BET, SiriusXM

| 28:43

Sunday’s MTV Video Music Awards shone a light on some of the biggest storylines in the music business today – from the TikTokification of newly minted stars, to the evolving relationship between artists and brands. Music journalist and author @Sowmya-Krishnamurthy joins Rapid Response to break down business and cultural lessons from the show and what it reveals about the state of the industry. Krishnamurthy also explores Taylor Swift’s enduring dominance, the role of AI in music, and the latest twists in the streaming war between Spotify and Apple Music.

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Music biz at a crossroads
Music journalist Sowmya Krishnamurthy
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Music journalist Sowmya Krishnamurthy