How Poppi made $100K in one night after a viral TikTok
About Allison
- Co-founded Poppi; sold to Pepsi for $1.95B in 2025
- Turned a kitchen-made ACV drink into a Shark Tank success story
- Led Poppi's viral growth to 1B+ TikTok views and 400K+ followers
- Won BevNet's Campaign of the Year within Poppi's first 24 months
- Helped make Poppi Amazon's #1 searched soda
How Poppi made $100K in one night after a viral TikTok
Allison, founder of the Shark Tank-backed drink brand Poppi, says leaning into awkward TikToks — dances, transitions, and all — helped build the brand. But the real breakthrough came when she simply told her story. One honest video went viral, racking up a million views and $100K in Amazon sales overnight.
Transcript
Note: Transcripts may be automatically generated and are not fully corrected for spelling, grammar, and formatting.
The most underexplored emotion for an entrepreneur is embarrassment. Get online and make a fool of yourself. So I danced. I put our kids in it. I was doing transition stuff. Steven was making TikToks. Honestly, what worked is one night I sat down, it was a Friday night, and I just told my story. Hey guys, my name's Allison. And yes, I got a deal on the show Shark Tank and it was for my product Poppy. It went viral, did a million views while we're sleeping. We did $100,000 while we were sleeping that night on Amazon. And I do believe us being one of the first brands to really lean into TikTok, to build that community base, really just helped our brand awareness, which I think was really smart for us at that time.
