Patagonia & Chobani CEOs on prioritizing principles over growth | Masters of Scale Summit 2025

Name: Patagonia & Chobani CEOs on prioritizing principles over growth | Masters of Scale Summit 2025
Uploaded: 2025-11-04T14:48:00+00:00
Duration: 25 min 55 s

About Hamdi

Founded Chobani in 2005; by 2025, it's the #1 selling yogurt brand in the US.
Expanded Chobani's portfolio to include creamers, oat milk, and acquired La Colombe & Daily Harvest.
Implemented employee ownership; every line worker is a Chobani shareholder.
Pioneer of purpose-driven business; renowned for hiring refugees and inclusive policies.
Founded the Tent Partnership for Refugees in 2016, mobilizing global businesses for refugee hiring.

About Ryan

CEO of Patagonia since 2020, overseeing a global environmental leader
Led Patagonia's 2022 ownership restructure to ensure all profits benefit environmental causes
Board member for leading environmental groups like Protect Our Winters and Access Fund
Founding individual member of 1% for the Planet, amplifying corporate sustainability
Deep experience in international business and grassroots environmental activism

November 4, 2025 | 25:55

In these volatile times, how do we navigate the intersection between values and commerce? Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya join the New York Times’ David Gelles on stage at Masters of Scale Summit to reveal their different strategies for dealing with an activist White House, the pressure for what David calls “anticipatory compliance,” and how they grow their businesses while also prioritizing causes like environmental conservation and immigration. The pair also share personal stories that mark key inflection points for their companies, and what most gives them hope for the future.