Kickstarter 2.0: Expanding far beyond crowdfunding (w/ CEO Everette Taylor) | Rapid Response
About Everette
- CEO of Kickstarter, leading major platform expansion and innovation (2023–2025)
- Named one of the World's Most Influential CMOs by Forbes while at Artsy
- Founded ET Enterprises, overseeing companies ArtX, GrowthHackers, and more
- Became CMO at age 25 and CEO of a leading tech company by age 33
- Pioneered new business lines and inclusive creator initiatives at Kickstarter
| 26:29
It’s no longer just start-ups and indie creators raising funds on Kickstarter. The site is now attracting big brands like L’Oreal looking to directly engage a vibrant community of fans. Kickstarter’s CEO Everette Taylor returns to Rapid Response to open up about the company’s recent evolution — from replacing his leadership team and expanding the platform’s ambitions, to launching a host of tools to win over new users and reengage old ones. Everette also reveals the hidden benefits behind Kickstarter’s four-day work week, takes issue with the backlash against corporate DEI, and argues why making progress requires doing things in a new, riskier way.
This episode is brought to you in partnership with Stripe — empowering businesses around the world to make progress.
