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Key branding takeaways from Cannes Lions 2025 (with Autodesk’s Dara Treseder) | Rapid Response

About Dara

  • CMO at Autodesk; former CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures.
  • Named to Forbes CMO Hall of Fame in 2024; first Black woman inductee.
  • Board chair of the Public Health Institute and board member at Robinhood.
  • Expert in AI-powered marketing, brand strategy, and cultural leadership.
  • Pioneered ROI-driven creative and authenticity in global brand campaigns.

| 23:27

At the Cannes Lions Advertising Festival, top agencies and brands vie for awards and hustle to close deals. As this year’s event draws to a close, Autodesk’s CMO Dara Treseder returns to Rapid Response to share the insider buzz — from creator-love to a surge in sports content. Treseder also reveals the way lauded campaigns are utilizing AI, and how brands everywhere are navigating a politically and socially polarized market.

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Host, Rapid Response
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Chief Marketing Officer, Autodesk
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Key branding takeaways from Cannes Lions 2025
Autodesk’s Dara Treseder
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Autodesk’s Dara Treseder