Key branding takeaways from Cannes Lions 2025 (with Autodesk’s Dara Treseder) | Rapid Response
About Dara
- CMO at Autodesk; owns global marketing, digital revenue & e-commerce P&L
- First Black exec inducted into Forbes CMO Hall of Fame
- Named one of Forbes' World's Most Influential CMOs
- Past marketing leader at Peloton, Carbon, GE, Apple & Goldman Sachs
- Robinhood board member; Harvard cum laude, Stanford MBA
| 23:27
At the Cannes Lions Advertising Festival, top agencies and brands vie for awards and hustle to close deals. As this year’s event draws to a close, Autodesk’s CMO Dara Treseder returns to Rapid Response to share the insider buzz — from creator-love to a surge in sports content. Treseder also reveals the way lauded campaigns are utilizing AI, and how brands everywhere are navigating a politically and socially polarized market.
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Key branding takeaways from Cannes Lions 2025
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Autodesk’s Dara Treseder